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Asiavision comes true in 2009!

Thursday, 18 September 2008 13:43

The European Broadcasting Union (EBU) is proud to announce that the Eurovision Song Contest format was purchased by Asiavision Pte. Ltd., to hold the first ever Asiavision Song Contest in mid-2009!

The plan is to organize the first ever Asiavision Song Contest in mid-2009, with 15 represented countries, including China and India.

It will be based on the highly popular Eurovision Song Contest, which is an annual competition for active Members of the EBU, represented by the public broadcasters in their respective countries.

The first contest was held in Lugano, Switzerland in 1956. Since then, the contest has become a true European tradition with more than 40 countries participating.

"Having brought the European version of the Eurovision Song Contest to the Middle East and North Africa, we are now delighted that viewers across Asia will enjoy one of the best established entertainment shows in the world," says Bettina Brinkmann, Head of Formats and Special Events at Eurovision TV. "The format has proven it can travel worldwide. We are looking forward to other versions of it developing internationally," she concludes.

"The format is highly suited to the Asia region and its people who love popular music and have a strong national pride", says Andreas Gerlach, CEO of Asiavision Pte. Ltd. "Asia today is all about competition, economically and politically. The Song Contest is a friendly competition between cultures. Like in Europe, the universal language of music will help to bring people closer together and nurture mutual understanding in the region," Gerlach believes.

The annual song contest is planned to be a six-month regional and national tournament culminating in the Grand Final. The song contest will be distributed in the following countries: China, Cambodia, Hong Kong, India, Indonesia, Japan, Laos, Macao, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Targeting the most populous region in the world with more than three billion people the show has a potential audience of over 500 million viewers. A number of broadcasters have indicated their desire to be the Host Broadcaster for the first ever Asiavision Song Contest.

Source: Eurovision.tv

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